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Google Ads · Strategy, measurement and development

Google Ads management. Connected to your business.

Plan search campaigns around what you sell, measure the actions that matter, and connect each click to a useful landing page and a clear next step.

For
B2B lead generation, services and e-commerce
Connected work
Advertising, landing pages and conversion tracking
Based in
Brașov, Romania · National and international collaboration

What the service solves

Clicks need somewhere useful to go.

Nomadic Digital combines campaign management with website development and business integrations. We look at the full path from a relevant search to an enquiry or purchase, including the page, measurement and follow-up. This is useful when traffic, conversion data and sales handling are disconnected.

Scope of work

A clear plan for your account.

The agreed scope depends on your offer, market, account history and measurement setup. It can include:

01

Account review and strategy

Review the existing account, audience, offer and business goals. Agree priorities, markets and a realistic test budget.

02

Search campaign setup

Build campaign structure, keyword themes, exclusions and ad copy around relevant search intent and destination pages.

03

Conversion tracking

Define useful enquiries or purchases and verify how they are recorded. Review tracking gaps before using the data for decisions.

04

Landing page improvements

Connect the ad message to the page, clarify the offer and improve forms or purchase paths where development is in scope.

05

Ongoing optimization

Review search terms, spend, targeting and conversion data. Test changes against the agreed objective rather than clicks alone.

06

Reporting and lead follow-up

Explain spend, recorded conversions and next actions. Scope CRM connections when sales feedback is needed to assess lead quality.

Relevant development work

The experience after the click.

Explore e-commerce development and systems integration from our portfolio, including the product pages and shopping flows that connect visitors with an offer.

How we work

From account access to informed decisions.

  1. 01

    Understand the business

    Discuss what you sell, where you operate, how a sale happens and what makes an enquiry useful.

  2. 02

    Agree scope and measurement

    Review access, destinations and conversion events. Separate management fees, media spend and any development work.

  3. 03

    Build, check and launch

    Prepare campaigns and ad copy, check destination pages and verify the agreed tracking before launch.

  4. 04

    Review and improve

    Use account data and your sales feedback to decide what to test, change or stop. Agree reporting and review cadence together.

Before we start

Google Ads management questions.

What should we look for in a Google Ads agency?

Ask how they define a useful conversion, check measurement, communicate account changes and incorporate sales feedback. Request a clear scope and reporting approach, with advertising spend separated from service fees.

Can you take over an existing account?

Yes. We start by reviewing the account, access permissions, campaign history and tracking. You can grant the required access to your existing Google Ads account without sharing your password.

Do you also build the landing pages?

Yes. Landing page design, development and CRM integrations can be included in the agreed scope. Campaign management and development can then follow the same business objective.

How much should we spend, and can you guarantee results?

Budget depends on the market, offer, competition and available conversion data. We agree a test budget after reviewing those factors. We do not promise a particular cost per lead, sales volume or return on ad spend.

Do you work outside Brașov?

Yes. Nomadic Digital is based in Brașov, Romania, and works with Romanian and international businesses. Scope, access, approvals and reporting can be handled remotely.

Start with the business objective

Tell us what a useful conversion looks like.

Bring your website, account context and sales goals. We will discuss the campaign, measurement and development work that fits your situation.